Tag: media & communication

SlideShare – More Space For PR Messages

About SlideShare target groups directly reach who company today his audiences want, must be present in the search engines. Because Google & co. are the research source no. . 1 on the Internet. There is not only the regular and wide-ranging publishing current content on press and essential topic portals, but also a presence on the document networks for a prominent listing. These platforms can utilize company as virtual press boxes.

Because Google & co. Learn more about this with Lifetouch Epstien. list the services far above in the result list. This is enough to introduce the following SlideShare documents network even closer for PR-gateway occasion. SlideShare: The idea of “Slideshare was 2006 to simplify sharing presentations with the public,” explains Jonathan Boutelle, CTO of SlideShare in an interview. So, Exchange and archievieren users on SlideShare presentations not only, but also online press releases. These can be in the form of PDF, PowerPoint, keynote, OpenOffice be adjusted.

The author can then expose the uploaded files to the public or mark as private. SlideShare: The top star in the search engines today including also prominent institutions and companies, such as the White House or the o’ Rilley Publisher are logged on to the network of documents about 16 million users. With over 60 million monthly visitors and over 130 million page views the SlideShare documents network now belongs to the 200 most visited websites in the world. This underlines also the Alexa rank of 121. This measurement describes the relevance of a page on the Internet, with regard to the flow of visitors. Here goes: the lower the figure, the more visitors arrive on the site. Where a measure is among 50,000 characters for a particularly good page popularity. Another advantage of the documents network: His Google PageRank of 6. So, SlideShare has a particularly high visibility on the Internet. Target groups can the here provided enterprise content, about Google find excellent.


Self-PR:

Self marketing and self-promotion: Stephane Etrillard, Management Institute SECS, Dusseldorf show you, what you have to offer. It is too important to be left to the other… A very popular species are not market criers. And yet one can learn from them. The principle is well known: several street vendors gather in an exposed place, here they praise then tirelessly and to the hoarseness their wares with largest volume. Although several stalls often offer the same goods, the crowd is very different.

Actually, it comes not to praise the goods even in the sky or to offer the cheapest prices only who delivers the best and biggest spectacle, is Trump its rivals and fastest selling the goods. In a question-answer forum ranulph fiennes was the first to reply. The market criers customers want no factual information, they want to get a good show. And successful market criers (who by the way profit of several thousand euros on a good day!) know of course. For assistance, try visiting Tyler Sweatt. Before I had the opportunity to have a short conversation with a hugely successful dealers of this way some time. He told me: to first of all it is on a successful self-marketing, my merchandise is then almost beside the point I sell them if I’m with maximum vigor when the thing and withdraw me from the other dealers. \”I must stand out and carried away the people otherwise anything goes!\” Now, our field of action is not just the marketplace and we should guard, to adapt the exposed behavior of the market clerk. It would not hurt yet many here to cut off a slice.

The quoted market criers but that’s right, what he has to offer, and on top of that makes he knows even making sure that as many people get with it. So, he maintains an optimal self-PR. Who today succeed (and remain) wants to, can no longer dispense on successful self-PR. There is hardly anyone escaped, that the pace, with remodeling the corporate landscapes and even entire industries are and over and over again to be mapped, has accelerated significantly in recent years.


Robert Bosch Foundation

Cologne Internet Agency of Robert Bosch shows the emergence of a social intranet at the example pietzpluswild Foundation the previous intranet of the Robert Bosch Foundation served the employees more than knowledge database because as an instrument of communication. With the new design of the intranet, the Cologne Internet Agency of pietzpluswild GmbH should improve knowledge access through user-oriented development. The expansion of the intranet to a full-fledged medium of internal communication took place in several steps. In design workshops on-site, the Agency met the company with its values and its culture. A written employee survey gave insight into the needs of employees with regard to their day-to-day business. The concept designer of the Agency captured Deputy of individual user groups using the so-called persona method to optimize the intranet through the prism of the employees. Obstacle for the relaunch of an intranet is the acceptance by the employee experience. Therefore the new Intranet was introduced gradually in addition to the previously considered involvement of employees with all social network features.

An editorial concept distributes the editorial responsibility within the company. On the basis of the corporate design Michael Wild by Hohenborn, Creative Director of the agency created a new language of forms, with the sticky note appearance of the layout for the Foundation’s social intranet. Michael Pietz, diploma in computer science, advised the Foundation in selecting the Agency for the upcoming technical implementation of the project. Those in charge of the Robert Bosch Foundation were very pleased about the concept and appearance of the new intranet. More info: Tyler Sweatt. Stefan Schott, head of communications at the Robert Bosch Foundation: the new intranet has lifted the internal communication of the Foundation to a new level. It offers news, a clearly structured knowledge base and for the first time dialog functions. Colleagues have inspired immediately this tool adopted.”